Google Business is transforming the way we do business. Because the majority of searches are on mobile devices, if your business is not on Google Business you are missing out on potential customers. Google has included many features in Google Business but the most important might go unnoticed.
Why is Google Business Important?
Odds are even if you don’t have your business set up on Google Business, your business is already listed there. If you are located on Google Maps, for example, you are also on Google Business. There people can leave reviews about your work/service and can contact you with one click.
Having control over your business page is vital for a number of reasons. If you own the page you can respond to reviews and control what information is shared about your services. For example, I recently starting marketing work with a real estate company. When we gained control of the company’s Google Business page we found that the real estate company was listed as a museum.
Google Business might be the only way someone finds out about you. Your Google Business listing will show up first on a mobile search on the Google app. So having the correct info is a must for people to click to call you, email you, or get directions to your location.
To gain control over a previously created Google Business page all you need to do is have Google mail you a postcard with a code and once you confirm that code on the back end you’re all set!
What are Google Business Services?
A few years ago Google started adding the ability for restaurants to add their menu items to their Google Business listing. Gradually Google has opened that to other businesses, allowing them to list their services right on their Google Business page. While Google still lists those services on the “Menu” tab, regardless of your business, it’s a nice option especially considering people may not ever visit your site, but rather only get info about your services through Google Business.
You can find the services section on the back end of Google Business. There you can add all of your services that people will be able to browse to get a sense of how you can help them. Google has even added the ability to post products for e-commerce and brick and mortar stores. Google Business is very important in today’s mobile marketing landscape. While having a website is great, ignoring Google Business can be costing you money. If you’re struggling to set up an online marketing plan let me help! My SEO services start at just $200 per month and can take your business to the next level! For more SEO tips and news like Chris Schieman Media on Facebook.