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backlinks and SEO

Truths About Backlinks

One of the keys to improving SEO is backlinks to your website. There is some debate about how important backlinks are. But there is no debate that Google Webmaster Tools …

content marketing

Why Content Marketing Works

For the past several years you may have heard the term content marketing. Content marketing is no longer the new kid on the block, however it is still the most …

Google Maps ranking

SEO Tips: Ranking on Google Maps

Earlier this week I wrote a useful blog about the good resources for small businesses on the Google My Business section. But the most important tool in that section in …

Most Common Social Media Error

Many companies like to lump in social media marketing with other job descriptions. Administrative assistants could have social media for their company put on their shoulders. Companies may also hire …

Google Business

Don’t Ignore Google Business

This week Google went through a branding reboot, with new logos, fonts and a sleek design. It also updated searches, although I didn’t see much (if any) movement from my …